ABB has unveiled plans to combine its UK variable-speed drives and electric motors networks into a single brand identity. The company advises this will create a new benchmark for its technical advice, delivery, life cycle services and overall customer satisfaction.

The company highlight that the former ABB Drives Alliance and ABB Motor Service Partner networks are now part of the Authorised Value Provider programme, which is a global initiative that over time will encompass more third party companies selling other products from the ABB portfolio.

The purpose of the company’s Authorised Value Provider network is to raise the bar in sales, support and services for drives and motors across the UK, providing technical expertise, product and service availability all under one recognisable, local branch structure. It extends across the entire life cycle of both products by providing services such as energy & productivity appraisals, installation, start-up and preventive maintenance.

Industry is evolving at a fast pace and the demands of customers are changing quicker than ever,” says Neil Ritchie, Local Business Unit Manager for ABB’s drives and controls business.

“The Authorised Value Provider programme marks the growth of the already successful ABB channel network into a bigger, better, stronger one; a network that is designed to meet the rapidly changing requirements of global business by providing consistent access to ABB products and services.”

ABB confirms it has identified several reasons why its network needs to evolve including greater customer demand for outsourcing, increased interest in packaged solutions, widening legislations, regulations and directives, expanding array of engineering tools, advanced product technology and a broader range of life cycle services.

Company logos are pretty important for brand identity and a distinctive logo symbolises the public face of the Authorised Value Provider network. The company adds that, third party companies, authorised to display the logo, have signed an agreement with ABB to stock, distribute and provide local value-added support.

“The network is a new brand policy, streamlining the use of the ABB logo for our channels to market, creating value for them and for our customers. Wherever customers see the symbol, they have the confidence in the ABB brand that sets clear standards for quality and service,” says Ian Allan, Local Business Unit Manager for ABB’s low voltage electric motors.

“For drives and motors this delivers an assurance that a local supplier is capable of providing the products and services competently, consistently and professionally.”

The drives and motors networks are joined by the robotic automation business, making a total of 23 individual companies initially forming the Authorised Value Provider network in the UK.

Global and local reach
Ian Allan adds: “The launch of the Authorised Value Provider brand signifies the evolution of the existing partner networks into a single standardised network that is altogether stronger; giving customers a consistent level of support and service regardless of where in the world they deal with a provider. This will particularly benefit original equipment manufacturers (OEMs) and exporters who will have access to a recognised network for sales, support and services delivered in a professional and consistent manner.”

Faster, efficient and seamless
Neil Ritchie continues: “The Authorised Value Provider brand demonstrates the way business has changed over the years to meet the new challenges of the global and technology driven economy. An Authorised Value Provider has access to a huge array of engineering and business software tools, comprehensive training programmes and the most advanced logistics networks for getting products and support to customers on time; most of which were not available when the original networks were created. It is now time to harness these tools to harmonise and streamline our business to ensure we operate faster, more efficiently and seamlessly.”