The steepest run of fuel price rises UK drivers have faced in years is coinciding with a marked acceleration in the switch to electric vehicles, according to new sales data from smart EV charging company Easee.
The company’s H1 2026 results show 112,300 charger units sold globally, up 49.7% on the 75,000 units sold in H1 2025, with revenue up 32% year-on-year to €559.7 million, from 425.1 million in the same period last year. In the UK specifically, charger sales volumes are up 37% year-on-year.
Taken together, Easee argues the data indicates a change in mindset among UK and European drivers; fuel costs, rather than environmental messaging or government incentives, are now the deciding factor in the switch to electric.
Øyvind Stavland Osjord, CEO of Easee, said: “The data suggests drivers are no longer waiting to be persuaded; they’re doing the maths. Every month of rising pump prices makes the running-cost case for electric more obvious, and our H1 numbers show households are acting on that calculation rather than just talking about it.”
With the CMA warning that fuel margins show little sign of easing and further pump price volatility considered likely, Easee expects the pace of adoption to continue building through the second half of the year as more households look to insulate themselves from forecourt costs by charging at home.
Learn more https://easee.com/en/
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